Inside the high-wire business of MrBeast

The biggest YouTuber in the world is looking beyond videos to build a multibillion-dollar empire. 

For the last several months, Jimmy Donaldson, aka MrBeast, has been talking with investors about raising $200 million in a funding round that would value his holding company, Beast Industries, at more than $5 billion. An investor pitch deck I’ve obtained gives an unprecedented look at the fast-growing, money-losing business of MrBeast and his future plans. (Bloomberg’s Lucas Shaw first reported that MrBeast is raising money last week.)

To justify that eye-popping valuation of at least $5 billion, investors are betting that the future of MrBeast’s business will be selling physical products, not making videos. Beast Industries and its roughly 500 employees see future revenue growth coming from a series of consumer packaged goods (CPG). Revenue from the company’s chocolate brand, Feastables, matched the core video business in 2024 and is expected to exceed it this year. 

Meanwhile, Beast Industries has never been profitable and doesn’t expect to be anytime soon. The company lost roughly $200 million over the last few years alone. Investors are planning to buy tens of millio …

Read the full story at The Verge.